By Desiree Stock, Executive Broker, (479) 409-4241
Northwest Arkansas Top 15 cities by Sales Activity
The following data represents the Top 15 cities by sales activity in Northwest Arkansas. While these towns account for the majority of the area's residential market activity, they do not represent every city or town within the Northwest Arkansas market area.
Top 15 Cities by Sales Volume
| City | Sales | New listings | Listing-to-sale ratio |
|---|---|---|---|
| Fayetteville | 630 | 1,140 | 1.81 |
| Bentonville | 600 | 1,077 | 1.79 |
| Bella Vista | 587 | 893 | 1.52 |
| Springdale | 437 | 733 | 1.68 |
| Rogers | 435 | 753 | 1.73 |
| Centerton | 256 | 372 | 1.45 |
| Pea Ridge | 251 | 338 | 1.35 |
| Farmington | 213 | 229 | 1.08 |
| Lowell | 171 | 256 | 1.50 |
| Siloam Springs | 160 | 257 | 1.61 |
| Prairie Grove | 145 | 200 | 1.38 |
| Gentry | 86 | 123 | 1.43 |
| Tontitown | 56 | 100 | 1.79 |
| Elkins | 43 | 76 | 1.77 |
| West Fork | 43 | 52 | 1.21 |
Market Leaders
Fayetteville, Bentonville, and Bella Vista continue to lead Northwest Arkansas in total sales activity, accounting for 1,817 transactions. Together, these three markets represent more than half of all sales among the Top 15 cities.
Top 15 Snapshot
• Total Sales: 3,480
• Total New Listings: 6,119
• Overall Listing-to-Sale Ratio: 1.76
Inventory & Absorption Trends
The overall market remains healthy, with inventory levels improving while buyer demand continues to absorb new listings at a steady pace.
Lowest Listing-to-Sale Ratios (Tighter Inventory)
• Farmington — 1.08
• Prairie Grove — 1.38
• Lowell — 1.50
• Bella Vista — 1.52
• Siloam Springs — 1.61
These markets are seeing strong absorption relative to the number of new listings entering the market.
Highest Listing-to-Sale Ratios (More Inventory Available)
• Tontitown — 1.79
• Rogers — 1.73
• Springdale — 1.68
• Bentonville — 1.80
• Fayetteville — 1.81
These communities offer buyers more inventory options while still maintaining healthy transaction volume.
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Pricing & Negotiation Trends
| City | Median list price | Median sale price | Change |
|---|---|---|---|
| Fayetteville | $419,000 | $395,000 | -5.7% |
| Bentonville | $486,500 | $430,000 | -11.6% |
| Bella Vista | $390,000 | $371,300 | -4.8% |
| Springdale | $389,000 | $368,500 | -5.3% |
| Rogers | $499,450 | $440,000 | -11.9% |
| Centerton | $399,672 | $398,893 | -0.2% |
| Pea Ridge | $354,969 | $338,100 | -4.8% |
| Farmington | $368,900 | $361,782 | -1.9% |
| Lowell | $371,575 | $364,930 | -1.8% |
| Siloam Springs | $319,500 | $280,000 | -12.4% |
| Prairie Grove | $326,950 | $302,470 | -7.5% |
| Gentry | $314,888 | $273,900 | -13.0% |
| Tontitown | $463,728 | $473,200 | +2.0% |
| Elkins | $280,300 | $271,000 | -3.3% |
| West Fork | $380,000 | $292,950 | -22.9% |
Adding median list and sale prices provides additional insight into buyer and seller expectations. While inventory has increased, most micro markets are still closing relatively close to asking price.
Tontitown was the only city among the Top 15 where the median sale price exceeded the median list price. Homes sold for a median of $473,200 compared to a median list price of $463,728, representing a 2.0% premium over asking price. This suggests continued competition for available inventory despite increased market-wide supply.
Several cities showed very little separation between list and sale price, indicating strong pricing accuracy and healthy buyer demand. Centerton recorded only a 0.2% difference between median list and sale price, while Lowell and Farmington saw discounts of less than 2%.
The largest median discounts between list and sale price occurred in West Fork (-22.9%), Gentry (-13.0%), Siloam Springs (-12.4%), Rogers (-11.9%), and Bentonville (-11.6%). While larger discounts can indicate increased negotiating power for buyers, smaller-volume markets such as West Fork and Gentry can be more heavily influenced by a limited number of transactions.
Median Home Values
Among the Top 15 cities, Tontitown posted the highest median sale price at $473,200. Rogers followed at $440,000, with Bentonville close behind at $430,000. Fayetteville's median sale price reached $395,000, while Centerton remained just below $400,000 at $398,893.
More affordable median price points were found in Siloam Springs ($280,000), Gentry ($273,900), and Elkins ($271,000), continuing to provide opportunities for buyers seeking lower entry points into the Northwest Arkansas housing market.
Market Tiers
Primary Markets
Fayetteville, Bentonville, Bella Vista, Rogers, and Springdale remain the region's dominant housing markets. Together, these five cities account for approximately 77% of all sales activity among the Top 15 cities, reinforcing their role as the primary drivers of Northwest Arkansas residential real estate.
Growth Markets
Centerton, Pea Ridge, Farmington, Lowell, and Siloam Springs continue to benefit from population growth, residential development, and expanding buyer demand. These communities are becoming increasingly important contributors to the region's housing inventory and transaction volume.
Emerging Markets
Prairie Grove, Gentry, Tontitown, Elkins, and West Fork remain smaller markets by volume but continue attracting buyers seeking affordability, land, and a more rural lifestyle. As Northwest Arkansas expands outward, these communities may see increased attention from both homebuyers and developers.
While Fayetteville, Bentonville, and Bella Vista remain the Northtwest Arkansas volume leaders, growth markets such as Centerton, Pea Ridge, Farmington, and Lowell are demonstrating strong absorption rates and competitive pricing.
Inventory levels have improved across much of the region, creating additional opportunities for buyers while still supporting healthy conditions for sellers. The variation between median list and sale prices also indicated an increasingly localized market where pricing strategy, inventory levels, and neighborhood-specific conditions matter more than ever. Sellers who price appropriately are still finding success, while buyers are benefiting from greater selection and increased negotiating opportunities in several markets.
By Desiree Stock | NWALook |Collier & Associates, Executive Broke
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Featured Listing of the Week
🏡 6 Linfield Lane, Bella Vista Arkansas 72715
💰 $575,000 🛏 4 Bedrooms 🛁 3.5 Bath 📐 3048 Sq Ft 🌳 .52 Acres 🏗 Built in 2007
Beautifully updated brick-front home offers the perfect blend of privacy, comfort, & versatility. Inside, an open concept featuring LVP flooring flows throughout the main living areas & bedrooms. The living room features a cozy electric fireplace & opens seamlessly into the renovated kitchen, complete with white Shaker cabinetry, granite countertops, a subway-tile backsplash, stainless steel appliances, and abundant storage. The primary suite serves as a retreat with a renovated en suite bath featuring dual vanities, granite countertops, a walk-in tiled shower, & multiple closets. Two additional bedrooms & a full bath & half bath are also on the main level. The finished walkout basement has a large second living area, dry bar, bedroom, full bath, & office space, providing flexibility for guests, multigenerational living, or a home business. Enjoy the covered deck overlooking the beauty and wildlife. This move-in-ready home offers the perfect combination of comfort, function, and everyday enjoyment.
🤝 Listed by: Desiree Stock
📞 (479) 409-4241
🏢 Collier & Associates
📞 Office: (479) 274-0662
Listing information subject to change without notice. Confirm all details with the listing agent/firm.
Luxury Sales of the Week
Washington County
🏡 4631 Bridgewater Lane, Fayetteville, AR 72703
💰 Sales Price: $5,300,000
📅 Sold Date: 06/18/2026
🤝 Represented by:
Seller’s Agent: Jana-Wrenay Elkins, Gabel Realty (Direct: 479-790-1559 | Office: 479-485-0695)
Buyer’s Agent: Rhonda Balmer, Bassett Mix And Associates, Inc. (Direct: 479-409-8899 | Office: 479-521-5600)
Benton County
🏡 302 NE Healing Springs St, Bentonville, AR 72713
💰 Sales Price: $1,673,690
📅 Sold Date: 06/16/2026
🤝 Represented by:
Seller’s Agent: Amy Sealy, Weichert REALTORS Griffin Company Bentonville (Direct: 417-529-4519 | Office: 479-268-5500)
Buyer’s Agent: Amber Nye, Coldwell Banker Harris McHaney & Faucette-Rogers (Direct: 479-586-1141 | Office: 479-696-0600)
Desiree Stock
NWALook now has more than 6,200+ members! We’re proud to be locals supporting locals, and beyond. For advertising opportunities, email Crew@NWALook.com
Leadership Tip of the Week: Confidence
Confidence is often built through preparation long before anyone sees the results. A lot of people think confidence comes first, but most of the time it develops through the work happening behind the scenes; the preparation, the repetition, the late nights, and the lessons learned through both success and failure.
When you take the time to prepare, you begin to trust yourself differently. You may not have all the answers or know exactly how things will unfold, but you gain confidence in your ability to adapt, learn, and handle challenges as they arise. Real confidence is not about perfection. It’s about knowing you’ve put in the effort and being willing to keep moving forward regardless of the outcome.
-Desiree Stock
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📊 Data Sources & Market Insights
The information provided in this article is based on residential data from Benton and Washington County and is intended for general informational and educational purposes only. Market conditions can vary significantly by price point, location, property type, condition, and individual circumstances, and no single metric, especially price, should be used in isolation to make real estate decisions. While efforts have been made to present accurate and up-to-date data, all information is deemed reliable but not guaranteed. This content should not be considered financial, investment, or legal advice, and readers are encouraged to consult with a licensed real estate professional, lender, or advisor to evaluate their specific situation.
It is also important to note that interpretations of market data can vary. While some may view longer days on market or increased inventory as a sign that pricing should be reduced, others, including the perspective reflected in this article, recognize that buyer behavior, presentation, and overall positioning often play an equally significant role. Real estate is both data-driven and situational, and outcomes are influenced by multiple factors beyond price alone.
This newsletter is provided strictly for informational purposes and is not intended to solicit or interfere with clients who are already represented by another real estate professional. We are happy to work with individuals who are not currently represented; our intent is to keep the public informed about market activity and community updates. The information contained herein is based on sources and information deemed reliable but is not guaranteed to be accurate, complete, or applicable to every situation. NWALook and any associated parties assume no liability for any errors or omissions in the content of this newsletter or any actions taken based on the information provided. By reading this newsletter, you agree to hold NWALook and any affiliates harmless from any and all claims, liabilities, or damages arising from or related to your use of the information provided.*
