Washington & Benton County
Northwest Arkansas real estate market cooling off or heating up? This depends on the price range, location, and condition, with some homes still receiving multiple offers and others taking longer to sell. Let’s take a NWALook at which price points are moving the fastest and which are slowing down.
0–$200K: Entry-Level/ Remodel Market
- Sales: Fell from 196 in 2024 → 160 in 2025 (↓18%).
- Days on Market: Nearly unchanged (44 → 45 days).
- Close Price Ratio: Slightly stronger in 2025 (97.5% vs 96.4%).
- Price per SqFt: Rose from $115 → $117.
Inventory under $200K remains limited, keeping competition high despite fewer sales.This price range attracts a larger buyer pool, from first-time buyers to investors, especially if the house is move-in ready. As a result, this price range typically has more offers to choose from, keeping the market tight.
$200–400K: Mid-Tier Sweet Spot
- Sales: Softened slightly (3,226 → 3,119, ↓3%).
- Days on Market: Longer (61 → 63 days).
- Close Price Ratio: Down a notch (100% → 99.6%).
- Price per SqFt: Appreciated from $192 → $200.
This remains the most active bracket, but buyers have a little more breathing room than last year. Prices continue to climb, yet homes linger slightly longer. There are several new construction entry-level homes in this bracket as well, and we are starting to see more incentives from builders in some areas.
Historical year-to-date data for 2024 versus current year-to-date data for 2025.
$400–600K: Upper-Middle Market
- Sales: Slightly higher (1,516 → 1,564).
- Days on Market: Improved, falling from 77 → 60 days.
- Close Price Ratio: Virtually unchanged (100% → 99.8%).
- Price per SqFt: Rose from $214 → $224.
This price range is gaining momentum. Homes are selling faster than last year, indicating that well-priced properties are attracting serious buyers despite higher monthly payments.
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$600–800K: Middle to Luxury
- Sales: Rose from 510 → 586 (↑15%).
- Days on Market: Slower (62.5 → 71.5 days).
- Close Price Ratio: Stable (99.5% both years).
- Price per SqFt: Appreciated from $241 → $261.
Activity is climbing in this price range as more high-end buyers enter the market. However, homes take slightly longer to sell. Values are still trending upward.
$800–1 Million: Luxury
- Sales: Rose from 346 → 467 (↑35%).
- Days on Market: Slightly slower (64 → 68 days).
- Close Price Ratio: Stable (98.9% both years).
- Price per SqFt: Appreciated from $270 → $287.
This price range is showing steady growth, with more homes selling in 2025 than in 2024. While properties are taking a few extra days to secure buyers, sellers continue receiving near-asking offers, and price per sqft values confirm price growth. Demand for high-quality homes in this tier is expanding as Northwest Arkansas attracts more relocation and executive-level buyers.
$1 Million+ Upper Luxury Market
- Sales: Jumped from 162 → 268 (↑65%).
- Days on Market: Improved (69 → 62 days).
- Close Price Ratio: Higher (97.1% vs 95.2%).
- Price per SqFt: Slight dip ($404 → $402).
👉 Luxury homes are gaining popularity, with higher activity levels compared to 2024. Sellers are receiving stronger offers, and homes are moving faster.
Entry-level affordability is shrinking: Sales under $200K continue to decline, keeping competition tight.
Mid-tier ($200–400K) is steady: Still the largest segment but showing mild cooling.
Upper-mid homes ($400–600K) are gaining traction: Faster sales and higher values.
Luxury homes are booming, particularly $1M+, which are seeing significant growth.
Market balance shifting: While prices per square foot are up across the board, days on market have increased in most price ranges, giving buyers more slightly more leverage.
By Desiree Stock , Executive Broker Collier & Associates
All Data is from January to July of each year; data was collected from NABORMLS.
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Luxury Sales of the Week
Benton & Washington County
Benton County
📍 11600 Mill Dam Court, Bentonville, AR 72713
💰 Sales price: $1,625,000
🤝 Represented by:
• Seller’s agent: Duane Wright, Collier & Associates – Rogers Branch
• Buyer’s agent: Daniel Durtschi, Better Homes and Gardens Real Estate Journey
📍 520 Robshire Lane, Fayetteville, AR 72701
💰 Sales price: $1,580,000
🤝 Represented by:
• Seller’s agent: Lighthouse Group NWA, Keller Williams Market Pro Realty
• Buyer’s agent: Lighthouse Group NWA, Keller Williams Market Pro Realty
Desiree Stock
Leadership in Action
Stay Focused on the Goal
In business (and life), distractions are everywhere. New opportunities, daily fires, and unexpected setbacks can easily pull you off track. The key to long-term success is learning to filter out the noise and refocus on what matters most: your end goal.
🔑 Practical Ways to Stay Focused:
- Define the “why.” Remind yourself regularly why you set the goal in the first place. A strong reason fuels consistency.
- Break it down. Big goals feel overwhelming. Small, measurable milestones help you maintain momentum and move forward.
- Protect your time. Say “no” to things that don’t align with your priorities. Every “yes” is a tradeoff.
- Track progress. Review weekly, are your actions leading toward the goal, or drifting away from it?
💡 Remember: Progress often comes from persistence, not speed. The more you align your daily choices with your ultimate goal, the closer you’ll get—step by step.
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Featured Listing
1559 W Cassi Aly, Fayetteville, AR 72701
Listing Price: $1,374,000
🛏 4 Beds | 🛁 3 Baths |1 Half Baths| 📐 3,327 Sq Ft | 🏗️ Built 2019 | 0.22 Acres
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Listed By:
Collier & Associates
Emmy Kane
Direct:615-585-3707
Office:479-274-0662
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