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What the Zip, Fayetteville?! Breaking down the market, one zip code at a time.

By NWALook Crew, Desiree Stock,

Feb 6, 2025
7 min read
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Photo by SmallWorld / Unsplash

Fayetteville continues to lead Northwest Arkansas in closed transaction volume, making it the region’s most active housing market. Its real estate market remains dynamic as we move through 2025, showing steady residential sales, substantial homeowner equity, and minimal distress signals. The city’s housing is diverse and growing, with 33,878 total residential properties and 3,103 commercial properties.

From an equity standpoint, Fayetteville homeowners are in a solid position. In Q4 2024, 34.8% of homes were classified as equity-rich, meaning the owner's remaining mortgage is 50% or less of the home’s value. At the same time, only 0.71% of homes were seriously underwater (owing more than the home’s worth), a positive sign for market stability. According to ATTOM, foreclosure activity remains minimal, with just 15 filings year-to-date. 

Fayetteville Real Estate by the Zip Year-over-Year Comparison

 Zip Code 72701 

The 72701 housing market saw notable shifts from 2023 to 2024, reflecting steady demand but slight pricing adjustments.

Housing Profile

  • Total Residential Properties: 12,837
  • Avg. Home Age: 42 years
  • Avg. Home Size: 1,928 sq. ft.

Sales Activity

  • 2024 Sales: 594 homes (+5.9% from 561 in 2023)
  • Median Days on Market: 59 days (+5.4% from 56 days in 2023)

More homes sold in 2024, marking a 5.9% increase in transactions. However, homes took slightly longer to sell, with median days on the market rising by 5.4%.

  • Median Sale Price: $374,250 (-0.2% from $375,000 in 2023)
  • Price per Square Foot: $250 (+7.8% from $232 in 2023)

While the median sale price remained stable, there was a 7.8% increase in price per square foot, suggesting buyers paid more for space despite overall price stability.

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Zip Code 72703 

Zip code 72703, known for its mix of established neighborhoods, newer developments, and easy access to shopping and medical facilities, experienced stronger pricing growth than 72701.

Housing Profile 

  • Total Residential Properties: 9,432
  • Avg. Home Age: 36 years
  • Avg. Home Size: 2,235 sq. ft.

Sales Activity

  • 2024 Sales: 387 homes (+13.2% from 342 in 2023)
  • Median Days on Market: 53 days (+26.2% from 42 days in 2023)

The 72703 market saw a 13.2% increase in home sales, indicating higher buyer demand. However, homes took longer to sell, with median days on the market rising by 26.2%, suggesting slightly softer market conditions or more negotiation in 2024.

  • Median Sale Price: $425,000 (+6.1% from $400,500 in 2023)
  • Price per Square Foot: $240 (+13.2% from $212 in 2023)

Home values in 72703 climbed notably, with the median sale price up 6.1% and the price per square foot rising 13.2%, indicating buyers were willing to pay more per square foot than in the previous year.

Zip Code 72704

Zip code 72704, known for its newer subdivisions and suburban appeal, saw a slight decline in home sales and median prices in 2024, but homes sold significantly faster than in 2023.

Housing Profile 

  • Total Residential Properties: 11,609
  • Avg. Home Age: 22 years (youngest among Fayetteville’s major zip codes)
  • Avg. Home Size: 1,921 sq. ft.

Sales Activity

  • 2024 Sales: 736 homes (-4.4% from 770 in 2023)
  • Median Days on Market: 58 days (-17.1% from 70 days in 2023)

Although sales dropped by 4.4%, homes sold 12 days faster, indicating continued demand, especially for well-priced homes.

  • Median Sale Price: $330,000 (-3.5% from $342,005 in 2023)

Unlike 72701 and 72703, where prices remained stable or increased, 72704 saw a 3.5% decline in median home prices. This could reflect affordability adjustments or more entry-level homes selling in 2024.

Fayetteville’s real estate market remains strong, with solid home equity, minimal foreclosure activity, and steady sales volume. While 72703 leads in price growth, 72704 offers faster sales, and 72701 maintains a stable mix of historic and modern homes. Overall, the city remains a desirable market for buyers and investors.

Source: NABOR and ATTOM

Desiree Stock, Executive Broker, Collier & Associates


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This newsletter is provided for informational purposes only and is not intended as professional advice. The information contained herein is based on sources and information deemed reliable but is not guaranteed to be accurate, complete, or applicable to every situation. NWALook and any associated parties assume no liability for any errors or omissions in the content of this newsletter or any actions taken based on the information provided. By reading this newsletter, you agree to hold NWALook and any affiliates harmless from any and all claims, liabilities, or damages arising from or related to your use of the information provided.

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