The Pinnacle Hills area in Rogers, Arkansas, is transforming at an unprecedented pace, with multiple high-profile projects currently under construction. Within a 1.5-mile radius of the Pinnacle Hills Promenade, developers are investing heavily in residential, commercial, and infrastructure improvements, positioning the district as a premier hub for business, entertainment, and modern living.
These projects are driving the area's rapid growth from upscale apartments and modern office spaces to significant road enhancements. Let’s take an NWALook at the most impactful developments.
The Plaza at Pinnacle Hills: A $110 Million Mixed-Use Development
Construction is in full swing at The Plaza at Pinnacle Hills, an 8.2-acre mixed-use project that will introduce a 304-unit luxury apartment complex alongside 18,000 square feet of retail space. Located at the intersection of WestNorthgate Road and South Champions Drive, the development will also feature the highly anticipated relocation of Ruth’s Chris Steak House, which will occupy a 20,000-square-foot, two-story building.
• Developer: Great Lakes Capital • Total Investment: $110 million
• Residential Units: 304 luxury apartments
• Retail Space: 18,000 SF
• Completion Date: 2025
• Key Tenant: Ruth’s Chris Steak House (relocating in 2025)
Pinnacle Heights: Luxury Apartments & Upscale Hotels
A major addition to Pinnacle Hills, Pinnacle Heights is a high-end, multi-family apartment complex featuring 296 units with 26,000 square feet of retail amenities on the ground level.
Complementing this development, two luxury hotels will serve as convenient overflow accommodations for Rogers Convention Center visitors:
- Hotel Avail – Tapestry Collection by Hilton (168 rooms, 4,000 SF of event space) – Slated for completion in 2025.
- Hotel Vin – Marriott Autograph Collection (120 rooms, 10,000 SF of event space) – Expected to open in 2027.
These new properties will further elevate Pinnacle Hills as a premier destination for visitors and business travelers.
The Visionary: A Premier Office & Retail Hub
A short distance away, The Visionary is taking shape as a four-story officeand retail building at 3800 S. J.B. Hunt Drive, directly across from Topgolf.The 195,000-square-foot property will be home to Nestlé, which has secureda portion of the fourth floor featuring a dedicated dog park for its pet fooddivision.
• Total Space: 195,000 SF
• Lead Tenant: Nestlé (4th-floor occupancy)
• Unique Features: Dog park, pickleball court, conference center
• Expected Completion: Summer 2026
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Major Infrastructure Upgrades: Roadway Improvements & Overpasses
Northgate Road & Pinnacle Hills Parkway Intersection
• Project Start Date: February 2025
• Expected Completion: Summer 2025
• Key Upgrade: New roundabout for improved traffic flow
Oak Street Overpass
• Opened: September 4, 2024
• Purpose: Alleviate I-49 congestion and enhance connectivity
• Size: 300-foot overpass with roundabout integration
Warren Park: A New Walkable Community Spanning 200 acres between Pleasant Grove Road and Pinnacle Hills Parkway, Warren Park will introduce a Traditional Neighborhood Development(TND) to Rogers. The project is designed to create a walkable, community-driven space with mixed housing, retail, and public gathering areas.
• Total Area: 200 acres • Key Features: Mixed housing, retail, entertainment spaces • Groundbreaking: 2024
Professional Soccer Stadium: Home to Ozark United FC
Sports and entertainment will take center stage with the development of a new 5,000-seat soccer stadium, set to be the home for Ozark United FC, a new professional team joining the USL Championship league. The stadium is partof the region’s push to enhance its entertainment offerings leading up to the2026 FIFA World Cup.
“The Hunt family’s generosity in providing the initial site in Pinnacle Hills was instrumental in getting us here,” said Warren Smith, co-founder of Ozark United FC. However, feedback from nine focus groups, 16 listening sessions, and over 500 one-on-one conversations revealed the need for a larger site to accommodate expansion and enhance the fan experience.
“Our new location prioritizes accessibility, parking, and future growth, ensuring a premier game-day experience,” said co-founder Chris Martinovic. While final negotiations continue, the stadium will remain within the Pinnacle Hills Entertainment District, offering direct access to I-49 for better ingress and egress.
Ozark United FC is gaining momentum, with its U20 team making the playoffs in its inaugural season and ongoing efforts to expand opportunities for women and girls in soccer. Groundbreaking details will be announced soon, with the club aiming for a 2026 start but allowing for 2027 if needed.
• Capacity: 5,000 seats • League Affiliation: USL Championship • Anticipated Opening: 2026/2027
Source: Ozark United
Residential Market Overview: A Growing Housing Market
February 1, 2024 to February 1, 2025
Single-Family Homes
• Median Price: $633,500
• Max Price: $4,650,000
• Total Sales Volume: $104,892,574
Residential Lots Sold
• Median Price: $144,150 • Max Price: $825,000
• Total Sales Volume: $4,234,070
• Average Lot Size: 0.08 acres
Source: Northwest Arkansas Board of Realtors MLS
The Future of Pinnacle Hills
With investments surpassing $3 billion over the past 15 years, Pinnacle Hills is establishing itself as a premier destination for luxury living, business expansion, and top-tier entertainment. The blend of mixed-use developments, infrastructure enhancements, and a thriving housing market has made it one of Northwest Arkansas's most dynamic growth areas.
As these projects advance, NWALook will continue to provide comprehensive coverage of how Pinnacle Hills is shaping Rogers's future. Stay tuned for more updates on the latest real estate trends and developments.
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- Desiree Stock, Executive Broker, Collier & Associates
Leadership in Action
Empowering Leadership: The Strategic Imperative of Attending Industry Events
Leaders should attend industry-relevant events throughout the year to stay abreast of emerging trends, innovations, and best practices. These events offer an invaluable opportunity for continuous learning, where leaders can gain insights from expert speakers, engage in workshops, and participate in panel discussions that illuminate new strategies and technologies. By immersing themselves in these environments, leaders enhance their knowledge and skills and bring back fresh ideas and innovative solutions that can drive their organizations forward in a competitive marketplace.
Additionally, regular participation in industry events is crucial for networking and relationship-building. Such gatherings provide a platform to connect with peers, mentors, potential partners, and even competitors, fostering an exchange of ideas and collaborative opportunities. This networking helps to benchmark against industry standards and cultivates a community of practice where leaders can share experiences and challenges. Ultimately, this continuous engagement reinforces a leader’s strategic vision, ensuring they are well-equipped to anticipate market shifts and make informed decisions supporting long-term organizational success.
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Featured Listing
933, 941-1, 941-2, 945 W Holly Street,
Fayetteville, AR 72703
List Price: $1,950,000
Total Units: 4| Htd SF: 6,692| 2061 Sqft |0.16 Acres
Pre-leased for August 2025-July 2026, 3 units at $2800 & 1 unit at $2750! Great investment opportunity in a very convenient location that offers 2 single family homes & 1 duplex all on one parcel. Built in 2021, these dwellings are modern with high end finishes. Close to the University of Arkansas, 1 mile to Razorback Stadium, convenient to shopping, dining, bus access & the Razorback Greenway trail. Each unit has 3 bedrooms upstairs, 2.5 baths, hardwood floors, dedicated laundry room, & big windows with lots of natural light. Each has a gorgeous gourmet kitchen with marble countertops, a huge island, & top of the line gas range. 3 dedicated parking spaces per unit and on street parking is also available. All units are currently leased through July 31, 2025 at $2650, $2600, $2550, & $2550. No showings without an accepted offer. Please don't disturb the tenants. All leases must be honored by buyer. Interior photos are of 933 W. Holly and some furniture can convey in that unit. Finish colors vary in each unit.wish.
Listed By:
Collier & Associates
Prosper Team
Listing Agent: Erin Porter
Co-Listing Agent: Chad Spanberger
Direct: 479-409-1293
Office: 479-274-0662
The Workbench Collective
The Workbench Collective is Northwest Arkansas’s premiere community woodshop. We focus on education and community involvement through age appropriate children’s woodshop courses, shop memberships, and adult project classes. Students 2nd - 12th grade can participate in courses centered around projects designed to teach tool safety and inspire creativity. Shop memberships allow anyone in the community to utilize our professional tools and workspace to learn and experience the art of woodworking. Finally, through adult project classes and private bookings, individuals and groups can join us for a fun event learning new techniques and making one of a kind unique objects.
Learn MoreFeatured Weekend Events
Fayetteville Mardi Gras Parade of Fools
Taylor Swift Dance Party For All Ages
2025 Northwest Arkansas Home Show
This newsletter is provided for informational purposes only and is not intended as professional advice. The information contained herein is based on sources and information deemed reliable but is not guaranteed to be accurate, complete, or applicable to every situation. NWALook and any associated parties assume no liability for any errors or omissions in the content of this newsletter or any actions taken based on the information provided. By reading this newsletter, you agree to hold NWALook and any affiliates harmless from any and all claims, liabilities, or damages arising from or related to your use of the information provided.
