Downtown Rogers has undergone a quiet but steady transformation over the past five years. Beyond the restaurants, events like the Railyard, and cultural revival, the real estate numbers provide a clear picture: demand has held firm, prices have surged, and this pocket of Rogers has held itself as one of Northwest Arkansas’ most resilient submarkets.
Median Sales Price: +65% in Five Years
In 2020, the median sales price for homes near 2nd & Walnut sat at $154,424. By 2025, it reached $255,000 a 65% increase in just five years. That appreciation rate outpaces many suburban markets and reflects the premium buyers place on location, walkability, and historic character.
- 2020 → $154,424
- 2021 → $199,450
- 2022 → $225,000
- 2023 → $251,000
- 2024 → $240,000 (a temporary dip)
- 2025 → $255,000 (new high)
While 2024 saw a slight pullback, 2025 prices rebounded, showing that the market absorbed the pause and quickly regained traction.
Price Per SqFt: Rising With Demand
Price per square foot (PPSQFT) tells the clearest story of downtown’s transformation. Values nearly doubled from $122 in 2020 to $219 in 2025, reflecting the premium buyers are willing to pay for location and historic character.
PPSQFT by Year:
- 2020 → $122
- 2021 → $144
- 2022 → $172
- 2023 → $205
- 2024 → $199
- 2025 → $219
Sales Activity: Consistent Demand
The number of annual home sales has remained steady, proving there’s consistent demand for downtown living:
- 92–117 sales per year from 2020–2023
- 76 sales in 2024 (dip likely tied to higher rates and inventory squeeze)
- 39 sales so far in 2025 (partial year, trending toward recovery)
Even in slower years, transactions never dried up, showing that this market is driven by lifestyle appeal, not just broader economic cycles.
Days on Market & Competition
Homes downtown are moving quickly. Average days on market (DOM) fell into the mid-40s to 50s in recent years, down from 122 days in 2020. Shorter market times tell us:
- Buyers are acting decisively.
- Homes are priced correctly upfront.
- The area has matured into a competitive, established micro-market.
Price-to-List Ratios: Sellers Holding Strong
The close price to original list price ratio has hovered between 96.7% and 100% since 2021. In practice, this means:
- Well-priced homes often sell at or above asking.
- Sellers have leverage if their property is staged and marketed correctly.
- Buyers must move fast to secure the best listings.
The Business Factor: Fueling Demand
It’s not just real estate numbers driving the trend. Downtown Rogers’ appeal is tied to its growing network of locally rooted businesses. Buyers aren’t just purchasing a home here, they’re buying into a lifestyle built around walkability, culture, and unique experiences.
- Food & Drink: Blu DTR (sushi/fresh fish), OZ Smokehouse (barbecue), Gelatissimo (gelato & desserts), Big Heart Bread (artisan sourdough).
- Lifestyle & Culture: Black Crown Social (cigar & whiskey lounge), Club Opulence (Greek-inspired lounge), Ember Fine Art and Tattoo.
- Shops & Services: Magnolia Cycles (bicycles), Modest Method Designs (upcycled décor), Nola’s Pantry (specialty pantry), Natural State Beverage Co. (kombucha & teas), Banco Sí! (bilingual banking).
- Local Treats: Baked by Kori (cookies & baked goods).
Each addition deepens the vibrancy of downtown, making it more than a housing market; it’s a lifestyle destination.
By: Desiree Stock, Executive Broker, Collier & Associates
Data was collected from NABORMLS, 1-mile Radius of W. Walnut and 2nd street Rogers, Ar.
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This new model ensures we can deliver deeper, data-driven reporting and analysis that goes beyond the basics, tailored for serious buyers, sellers, investors, and industry professionals who want an edge in Northwest Arkansas real estate.
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Luxury Sales of the Week
Benton & Washington County
📍 407 NW Linebarger Ln, Bentonville, AR 72712
💰 Sales price: $2,050,000
🤝 Represented by:
• Seller’s agent: Mayer Team, Better Homes and Gardens Real Estate Journey Bentonville (Co-agent: Sarah Farmer, Mayer Team)
• Buyer’s agent: Amber Latimer, Gibson Real Estate
📍 2369 E Ridgewood Ln, Fayetteville, AR 72703
💰 Sales price: $2,000,000
🤝 Represented by:
• Seller’s agent: Joel Treat, Weichert REALTORS – The Griffin Company Springdale (Co-agent: Bob Downum, Weichert REALTORS – The Griffin Company Springdale)
• Buyer’s agent: Elizabeth Rowe, Rowe Real Estate
Desiree Stock
Leadership in Action
Consistency is the backbone of trust. As a leader, your team, clients, and even your community look for reliability before charisma. It’s not enough to have vision; you have to prove daily that you can be counted on.
✨ Action Steps to Put This Into Practice:
- Set Non-Negotiables – Identify 2–3 daily actions you’ll hold yourself to (ex, returning calls within 24 hours, starting meetings on time, or finishing the day with a client follow-up list). These small, steady habits build credibility.
- Create Visibility – Don’t just work hard behind the scenes. Share progress updates, acknowledge wins, and let people see that you’re present and engaged.
- Respond with Consistency – Whether good news or challenges arise, keep your tone and process steady. Overreaction breaks trust, but a measured response creates stability.
- Audit Yourself Weekly – On Fridays, ask: Did I maintain my consistency throughout the week? Did I keep my word? Where did I drift? Then adjust.
💡 The leaders people remember aren’t the ones who sprint the fastest, they’re the ones who keep walking the path, steady and sure, no matter the season
The Collective Fayetteville
Learn More
Featured Listing
196 Fox Run Drive, Huntsville, AR 72740
Listing Price: $1,299,999
🛏 8 Bedrooms|4 Full Bathrooms| 2 Half Baths| 📐 6,512 Sq Ft | Built 2017 |4.81 Acres
If you are looking for a home that has it all, look no further. This custom built home was made for luxury, comfort, and energy efficiency. From top to bottom, there is not a detail that was spared in this gorgeous home. With over 6500sf, this stunner boasts 8 Bedrooms, 4 full bathrooms, 2 half bathrooms, 2 living spaces, sun room, media room wired for a projector, 2 kitchens, outdoor kitchen, safe room, and with almost 5 acres.....This home really has it all. Energy Efficiency in a home of this size is almost unheard of, but not for this home!!!! A full list of features is in the photos and attachments. Just inside of Huntsville city limits and 25 mins from Fayetteville, 20 mins from Springdale, & 35 mins to Downtown Rogers.....this home is perfect for those who want some privacy but also want to be close enough to all of the happening things in NWA!!!
Listed By:
Collier & Associates
Listing Agents
Ashley Ha, REALTOR®
📞 479-221-6000 | ✉️ ashleyha.nwa@gmail.com
Windsor Johnson, REALTOR®
📞 870-918-7297 | ✉️ winjohnson.realestate@gmail.com
Office:479-274-0662
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This newsletter is provided strictly for informational purposes and is not intended to solicit or interfere with clients who are already represented by another real estate professional. We are happy to work with individuals who are not currently represented; our intent is to keep the public informed about market activity and community updates. The information contained herein is based on sources and information deemed reliable but is not guaranteed to be accurate, complete, or applicable to every situation. NWALook and any associated parties assume no liability for any errors or omissions in the content of this newsletter or any actions taken based on the information provided. By reading this newsletter, you agree to hold NWALook and any affiliates harmless from any and all claims, liabilities, or damages arising from or related to your use of the information provided.
