Population Growth Across Northwest Arkansas (2020–2024)
Northwest Arkansas, from rural towns to fast-developing suburbs, the region’s steady rise is fueled by job creation and its quality-of-life advantages.
Most Significant Total Increases Since 2020
- Fayetteville: +8,350 residents
- Bentonville: +6,972
- Rogers: +5,279
- Springdale: +2,039
- Centerton: +7,496
- Pea Ridge: +3,518
- Tontitown: +3,256
These communities are absorbing the bulk of Northwest Arkansas’ new residents, due to corporate growth, new construction, and suburban expansion.
Fastest Growing Cities by Percentage (2020–2024)
- Tontitown: +69.5%
- Highfill: +68%
- Pea Ridge: +52.7%
- Centerton: +41.2%
- Farmington: +37.4%
Many of these towns have doubled in population over the past decade and are still accelerating in growth.
Year-over-Year Highlights
Tontitown:
- +883 residents from 2020–2021
- +1,454 in 2021–2022
- +846 in 2022–2023
- +583 in 2023–2024
Centerton:
- +1,748 from 2020–2021
- +1,577 in 2021–2022
- +2,450 in 2022–2023
- +1,721 in 2023–2024
Farmington:
- +579 from 2020–2021
- +1,157 in 2021–2022
- +428 in 2022–2023
- +687 in 2023–2024
Pea Ridge:
- +468 from 2020–2021
- +1,208 in 2021–2022
- +830 in 2022–2023
- +1,481 in 2023–2024
Pea Ridge added nearly 3,500 residents in four years, more than 17% in the last year. Due to available land and its proximity to Rogers and Bentonville, the city is becoming a destination for new development.
Other Notable Growing Cities in Northwest Arkansas
A Few Small Towns Declined
Some towns have remained steady or seen slight dips:
- Decatur: -67 residents since 2020
- West Fork, Winslow, and Little Flock: flat or minor annual declines. These numbers may reflect limited new development, aging population trends, or simply the slower pace of growth in landlocked or remote communities.
What It Means for Northwest Arkansas
Rapid growth means rising demand for housing, infrastructure, schools, and transportation. Cities like Pea Ridge, Centerton, and Tontitown are at a tipping point, managing both opportunity and pressure as they double in size. Local officials and planners must act decisively to ensure that growth remains sustainable and livable.
Desiree Stock, Executive Broker
Data Collected Census.gov
Arkansas Economic Development Institute
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Randy Wilburn founded Encourage Build Grow and hosts I Am Northwest Arkansas®, a podcast celebrating the people and stories shaping life in the Ozarks. With over 2,000 episodes produced and decades of experience in talent acquisition and media, Randy assists organizations, ranging from engineering and architecture firms to local nonprofits, in creating branded podcasts that effectively engage listeners. He’s also a frequent speaker on topics like storytelling, personal branding, and podcast strategy, with guest lectures at the University of Arkansas and the Sam Walton College of Business. Randy brings warmth, wit, and profound insights into how to connect with any audience.
Leadership in Action
Use Technology to Work Smarter, Not Harder
Technology doesn’t need to be overwhelming. The right tools, used intentionally, can save time, improve client communication, and keep your business organized without adding complexity.
📲 Focus on just one or two tools that truly support your workflow. For example, a calendar app that sends appointment reminders, or a simple CRM to track client interactions, can make a huge difference without requiring a significant learning curve.
🛠️ Actionable Insight:
Pick one area where you often lose time (scheduling, follow-ups, file access). Find a tool that solves just that issue. Start small. As you grow more comfortable, you can build from there.
Technology should make your business feel lighter, not heavier.
Mortgage Rates Move Back Under 7%
- Mortgage News Daily
Northwest Arkansas’ housing challenges have grown since 2019
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How mainstream media approaches real estate reporting
- Real Estate News
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Featured Listing
8775 Falls Hollow Road, Rogers, AR 72756
Listing Price: $965,000
3 bedrooms |4 bathrooms |Sqft 2281 |Built 2023 |1.0 Acres
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Direct:479-200-8983
Office: 479-274-0662
Bentonville New Business
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