> ## Content Index > Fetch the complete content index at: https://www.nwalook.com/llms.txt > Use this file to discover other available public pages before exploring further. # What Will College Ave (HWY 71B) Look Like in 30 Years? - URL: https://www.nwalook.com/what-will-college-ave-hwy-71b-look-like-in-30-years/ - Published: 2025-04-17T10:50:49.000Z - Updated: 2025-04-17T10:50:48.000Z - Author: NWALook Crew - Tags: nwa, northwest arkansas, real estate, insights, Northwest Arkansas's Premier Real Estate Insights, real estate insight, Real Estate Investment, Real Estate Development NWA, Articles, research, Northwest Arkansas Data, analytics, rogers, Arkansas Real Estate, Washington County Ar, Fayetteville, Ar, Claudia Vilato Last October, the Fayetteville City Council approved a [huge zoning change](https://www.fayetteville-ar.gov/4339/71B-Rezoning-Project?utm%5Fsource=chatgpt.com) for College Ave (71B) from a C-2 commercial to an Urban Corridor. This change will allow developers to build mixed-use properties with walkable commercial and housing options, significantly changing the future character and appearance of Fayetteville’s central access point. Let’s take a look into what this means for the city and its residents. **First, what is C-2 zoning, and why did they eliminate it?** C-2 zoning is a commercial thoroughfare meant to accommodate highway travelers. As such, drive-thru restaurants, vehicle services, gasoline stations, and adult entertainment services are permitted, among other uses. Buildings are usually set back from the road to accommodate front parking. For several reasons, the City Council voted to eliminate it on College Ave in favor of the new Urban Corridor zoning. Most importantly, C-2 zoning does not allow housing, and as identified by the [2023 Housing Assessment](https://www.fayetteville-ar.gov/DocumentCenter/View/32403/City-Council-Housing-Report-10-31-23?ref=nwalook.com), this is a critical need for the growing city. **What is allowed with the new** [**Urban Corridor zoning**](https://library.municode.com/ar/fayetteville/codes/code%5Fof%5Fordinances?nodeId=CD%5FORD%5FTITXVUNDECO%5FCH161ZORE%5F161.36URCO&ref=nwalook.com)**?** The new zoning does not mandate existing buildings that have been grandfathered in. Rather, it is a blueprint for future development, offering more flexibility for construction, including 3-4 family dwellings, apartments, sidewalk cafes, recreational facilities, shopping, hotels, and short-term rentals. The maximum height for buildings will be eight stories. According to Fayetteville long-range planner Britin Bostick, in this type of zoning, “buildings are meant to sit up at the street instead of being set back from it. With the front of a building within 30’ of the front property line. At least half of the lot width across the street frontage is filled with buildings rather than parking spaces or driveways.” While there certainly can be exceptions, especially for very narrow lots, the goal, she says, is to create a more pedestrian-friendly environment. ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/71B-Fayetteville---JLewallen-for-Groundwork-1.png) Jessica Lewallen, GEMSTONE design studio / Groundwork NWA **How quickly will things change?** Of course, no one has a crystal ball, but the [Highway 71B Corridor Master Plan](https://www.fayetteville-ar.gov/3588/Highway-71B-Corridor?ref=nwalook.com) indicates which infrastructure improvements are being prioritized to facilitate construction capacity. Currently, the city is working on the section between North and Sycamore to make “drainage improvements, water and sewer line upgrades, intersection improvements, enhancements to pedestrian and bicycle infrastructure, landscaping, and more.” This section should be complete by January 2026\. “We have not seen an investment like this \[on College Ave\] since 2018,” says Bostic, who emphasized the goal is to work northward toward Rolling Hills as funds become available. The water line replacement will “provide additional water capacity as well as consistent water service along N. College – essential to supporting both existing businesses and new residential structures,” she said. The street improvements will “pave the way” for multi-modal transport on College Ave, providing pedestrians with “complete and wide sidewalks, better sidewalk grades, street trees, and lighting, a landscape buffer between the curb and the sidewalk for added safety and pedestrian comfort, and a reduction in the total number of driveways to improve safety…\[which\] will reduce the number turning movements,” to further enhance safety for all. How quickly developers seize this opportunity to build on College Ave remains to be seen. Still, the city’s commitment through zoning and infrastructure changes may be the confidence boost needed for significant investment along this main road in NWA’s most populated city. ***— Claudia Vilato, Realtor |*** [***Collier & Associates***](https://collierandassociate.com/crew/?ref=nwalook.com) *Sources: Groundwork NWA, & Jessica Lewallen with Gemstone* --- ### **Follow on Social Media:** [Instagram](https://www.instagram.com/nwalook/?ref=nwalook.com), [Facebook](https://www.facebook.com/NWALook/), [LinkedIn](https://www.linkedin.com/company/90578956/admin/dashboard/?ref=nwalook.com) --- ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/NWALook-Weekly-Stats-2.jpg) [![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/02/2.png)](Crew@Gmaill.com) ***Locals Supporting Locals. Advertise Here & Let's Grow Together!** ## **Leadership in Action** **🧠 CEO Mode: Master Your Week Before It Starts** Running a business means your time is your most valuable asset. Here are smart scheduling habits to help you stay sharp, focused, and in control: - **Time Block Like a Boss** Protect your deep work hours. Set fixed times for strategy, meetings, emails, and breaks. - **Begin with a Weekly Reset** Every Sunday or Monday, review priorities, set 3 key goals, and map your schedule around them. - **Batch Your Workflows** Group similar tasks—content, calls, admin—to boost momentum and minimize context switching. - **Build in Buffers** Don’t stack meetings back-to-back. Leave space to breathe, pivot, or prep between sessions. - **Non-Negotiable “CEO Hour”** One hour a week for big-picture thinking: review your metrics, set direction, and plan growth moves. - **Color Code for Clarity** Visual balance matters. Use colors to track what’s driving ROI vs. what’s draining your energy. - **Close with a Friday Wrap-Up** Follow up, finish strong, and set up next week while everything’s still fresh. ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/03/Sponsored-By.jpg) ## ***Hot Topics in the Media*** ### ### [Survey: 81% of Potential Sellers Think They Will Get Their Asking Price or More This Year](https://www.realtor.com/research/2025-sellers-survey-btts/?distinct%5Fid=Xg4xCbWntP&user%5Femail=desireestock12%40gmail.com&ref=nwalook.com) - Realtor.com ### [Chamber of Commerce Rebrands, Focuses on Leading Economic Growth](https://www.bentonvillebulletin.com/p/chamber-of-commerce-rebrands-focuses-on-leading-economic-growth?%5Fbhlid=67a1c3ad8d19027feb0f5dde13e477fe9b8ff4b0&utm%5Fcampaign=things-to-do-in-bentonville-this-week-april-14-20&utm%5Fmedium=newsletter&utm%5Fsource=www.bentonvillebulletin.com) - Bentonville Bulletin ### [Mortgage rates surge over 7% as tariffs hit bond market](https://www.cnbc.com/2025/04/11/mortgage-rates-surge-tariffs-bond-market.html?ref=nwalook.com) - CNBC --- ![GetMedia.ashx-95.jpeg](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/GetMedia.ashx-95.jpeg) **Featured Listing** **1314 Bella Vista Road, Bentonville, AR 72712** **Listing Price: $1,304,474** **4 bedrooms |3.5 bathrooms |Sqft 2795 |Built 2025 |0.17 Acres** Welcome to this luxury pocket neighborhood, situated within walking or biking distance to the vibrant heart of downtown Bentonville. Enjoy the convenience of nearby biking trails and the charming atmosphere of this sought-after location. Walk to schools, parks, shopping and dining. This exquisite custom-built home boasts 4 spacious bedrooms and 3.5 bathrooms, thoughtfully designed for both comfort and style. The chef's kitchen is a culinary dream, featuring top-of-the-line appliances, abundant counter space, and elegant cabinetry, making it perfect for entertaining or preparing everyday meals. The inviting open floor plan seamlessly connects the sophisticated living spaces, filled with natural light, and highlights impeccable craftsmanship and attention to detail throughout. The home has unfinished walk out attic that can add 250 sq ft built in equity. **Listed By:** **Collier & Associates** **Brandi Mallard** **Direct: 479-721-8599** **Office: 479-633-7411** ![GetMedia.ashx-96.jpeg](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/GetMedia.ashx-96.jpeg) [Additional Listing Information](http://www.idxhome.com/homes/146193/159/1314-BELLA-VISTA-ROAD-BENTONVILLE-AR-72712/1301457?ref=nwalook.com) [Home Loan Rates](https://www.mortgagenewsdaily.com/mortgage-rates?ref=nwalook.com) View More [Mortgage Rates](https://www.mortgagenewsdaily.com/mortgage-rates?ref=nwalook.com) ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/Untitled--Presentation---3-.jpg) ## Bentonville New Business The couple behind Greenhouse Aleworks has launched a new concept in Bentonville called ****Terracotta** — a boutique taproom blending craft beer with curated retail. Located at 3406 SE J Street #4, the space offers a softer, more welcoming alternative to the typical brewery vibe, with a focus on community, connection, and a design-forward atmosphere. Alongside Greenhouse brews, guests will find candles, lotions, and unique gifts — a nod to co-founder Lauren Banks' background in retail. With seating for about 25, terracotta is intentionally cozy and conversation-friendly. [Learn More](https://www.instagram.com/terracotta.nwa/?utm%5Fsource=www.bentonvillebulletin.com&utm%5Fmedium=referral&utm%5Fcampaign=part-taproom-part-boutique-terracotta-opens-in-bentonville) [Northwest Arkansas Planning Meetings](https://www.nwalook.com/town-planning-schedule/) ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/04/Address-8.png) [Northwest Arkansas Planning Meetings](https://www.nwalook.com/planning-commission-meetings/) ## *Featured Weekend Events* ### Razorback Football Red-White Game [Key spring and fall dates set for Razorback footballThe Arkansas Razorbacks have set key dates for spring practice and later this fall during the 2025 season.![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/icon/favicon-34.ico)Arkansas RazorbacksKyle Parkinson February 28, 2025![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/thumbnail/300431)](https://arkansasrazorbacks.com/key-spring-and-fall-dates-set-for-razorback-football/?ref=nwalook.com) ### Rivercrest Orchard Easter Festival [Easter Festival | Rivercrest Orchard | Fayetteville, AR​Experience the thrill of helicopter egg drops, meet the Easter bunny, win exciting prizes, ride bumper cars, slide down the Barn chute, and much more! Join us for a day of family fun while also supporting The Children’s Advocacy Center of Benton County!![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/icon/72c363_5b9eca71b8ee43bb954fed902078fcd8-mv2.png)Rivercrest![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/thumbnail/dd4bab_3cc16f5730224479bb5560a8055c970c-mv2.jpg)](https://www.rivercrestorchard.com/easterfestival?ref=nwalook.com) ### Bentonville Farmers Market Returns [Bentonville Farmers Market - Outdoor Season - Events - Downtown Bentonville Inc![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/icon/60244141bc3a9bb64c814064_Outline-20Webclip-2.png)Downtown Bentonville Inc![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/thumbnail/65e5f6ba7086d1167e043c7f_FARMERS-20MARKET-20AP-201.png)](https://www.downtownbentonville.org/event/fm?ref=nwalook.com) ## *Upcoming Events* ### 🔹 [Home Sweet Home Festival](https://stubs.net/event/6738/home-sweet-home-festival-april-24-26-2025?ref=nwalook.com) \- April 24-26th - NWA ### --- ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/03/Graphs-NWA-Look--Instagram-Post--4.png) ## **Follow on Social Media:** ## [Instagram](https://www.instagram.com/nwalook/?ref=nwalook.com) , [Facebook](https://www.facebook.com/NWALook/) , [LinkedIn](https://www.linkedin.com/company/90578956/admin/dashboard/?ref=nwalook.com) ![](https://storage.ghost.io/c/71/7e/717eecc6-785c-4e79-946a-02d9c57165e9/content/images/2025/03/Building-Company-3-1.png) ## Sign up for NWALook Be the first to know what's happening in the NWA Real Estate Market Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime. *This newsletter is provided for informational purposes only and is not intended as professional advice. The information contained herein is based on sources and information deemed reliable but is not guaranteed to be accurate, complete, or applicable to every situation. NWALook and any associated parties assume no liability for any errors or omissions in the content of this newsletter or any actions taken based on the information provided. By reading this newsletter, you agree to hold NWALook and any affiliates harmless from any and all claims, liabilities, or damages arising from or related to your use of the information provided.*